Do you own a local business and are you trying to reach customers in your vicinity? So the Instagram Geotag function can be very useful.
Instagram Geotag has the function of sharing your location in real time through your posts. This makes it much easier to discover new content and get involved with people from all over the world.
Geotag collects data from your geographic location via the GPS of your mobile device or a computer connected to the internet, allowing you to assign a location to your post or create the location of your business.
If you have searched and could not find the geolocation of your company in Instagram, we will teach you how to make this configuration through Facebook.
HOW TO CREATE AN INSTAGRAM GEOTAG
1. In your Facebook account, click to make a new post. In it, you must click on the check-in option.
2. In the Search field, type the name of your establishment. If it is not already listed, click "add."
3. After that, just configure the information of the indicated location, such as: address, type of establishment, photo among others.
HOW TO USE INSTAGRAM GEOTAG
These geo-tags can be used in the following ways:
GEOTAG ON THE PUBLICATION
When you share a photo or video, you can add the location to your post.
In Instagram, when editing your the "add location" option is available. From there, search by what local name you're located.
GEOTAG IN STORIES
Both on Facebook and Instagram Stories you can also include your geolocation. To do this, click the first icon in the top bar.
Add the tag called "location" and search for the name of the place you are. After that, the app will add the location tag to your image.
HOW WILL A GEOTAG HELP MY BUSINESS?
Good, but you must be wondering how this function can help you, right?
Using this technique in your posts can make it easier for you to engage with followers and increase your engagement by as much as 79%. This is because, the use of Geotag facilitates the search of users who are looking for some business.
In addition, Gramilab.com have some more tips on how you can use this function in favor of your brand:
FIND WHO IS USING YOUR BRAND GEOTAG
In the Instagram search field, you can filter your search for "locations." This way, you can look up who are the users who are using your geolocation and start interacting with these people.
This makes followers feel closer to your brand and start interacting more with your profile.
LOOK FOR LOCAL INFLUENCERS
A great way to advertise your business is to partner with local influencers. For this you should look for these influential users through geotag.
If you have a clothing store in Curitiba, for example, you can enter the location function and enter the name of the city to see who are the main users of that region.
The "main publications" are the ones that had the greatest number of involvement. So, it is easier for you to locate people who have a high number of engagement and followers.
Through these local influencers you can establish partnerships for the dissemination of your brand, product or services.
PROMOTE YOUR GEOLOCATION
Not all users will remember to use your geolocation when they are in your establishment. So, do actions that encourage your follower to use this feature in your posts.
The first attitude you can have is to share the images of people who already use your Geotag so that other users are inspired and also feel attracted to appear in your Instagram profile.
You can also put posters in your establishment asking people to post their photos to the location of your store. Do not forget to log in to the profile of these users and also interact with them, ok?
By using Instagram's Geotag, you create new ways to interact with your audience on the platform, and win more followers through user searches.
Tell us here in the comments if you already use this feature and how your results are doing